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On July 1, 2015 all of the regional branches of Rainbow Ltd featured an event: sales agents of two teams have started their field work – one working with the Mondelez brands and the other with the brands of Jacobs.

On May 27-29, 2015 the team of APPLECity Distributors managers has taken part in the annual P&G distributor operations forum in Moscow (Russia).

APPLECity Company took an active part in the event "Memory is stronger than time", devoted to the 70th anniversary of Victory in the Great Patriotic War and the World Day of Red Cross and Red Crescent Societies of the Republic of Kazakhstan.

On the week commencing April 19th, the ACD company held an annual assessment of the GDA system (Global Distributor Assessment)

In the company Apple City the competition “Best employee in 2014” has been successfully completed.

Our Partner

APPLE City LLC – is the high efficient, progressive company, leading at the good sand services market, satisfying to the maximum the needs of our consumers and clients.


Company’s key strategies: 

1. Focus on FMCG distribution
2. Hire, invest in development, train and retain the best employees
3. Become the most efficient company & the leader in sales, distribution and partnership with our clients through innovating ahead of competition
4. Lead development and employment of most competitive ‘Go To Market’ strategies for each our FMCG partner and for each our retail customer
5. Gain competitive advantage by leveraging our Values and Principles. 


Company’s business - structure:



Company’s key competencies:

  • FMCG distribution
  • Logistics management
  • Providing full service for our partners
  • Strategy development and deployment
  • Training and organizational development
  • Project management
  • Information technologies

Managing the FMCG distribution:

By present, company has more than 25 000 clients in the RK territory. It uses all the possible sales channels in the most effective way: Pre-Selling (PS), OSDO, Van Selling (VS), MixSelling (VS+PS), Rural-Selling, HoReCa, ‘Sub-D’, Freelance, Cash&Carry. The FMCG portfolio has non-food (Procter&Gamble), as well as food (Mondelēz International) products, more than 1100 SKU. Total count of stuff is more than 1,600 employees. Proactive development of efficient market coverage strategies for our partners is the main task for our personnel.

In the certain cities we provided our sales agents and supervisors with the new Daewoo Nexia cars in order to increase their mobility.

Logistics management:

Company has its warehouses in all large cities of Kazakhstan and Kyrgyzstan. To the present moment in Almaty, Shymkent, Aktobe and Astana there function distribution logistics centers of A & B+ class, which provide the full logistics service for imported (P&G and KraftFoods) goods. To help these processes we use address multi-tier storing by using special program: Warehouse Management System (WMS).

The company’s vehicle fleet counts more than 300 units of vans and tracks for delivering products in sales points. The part of vehicle fleet has isothermal vans and refrigerating appliances to support special transportation conditions.

Full service provider:

Provided services:

  • Order, Shipping, Warehousing and distribution of POSM(equipment and prints)
  • Product manipulation (Metro Units, Bundle Packs, Gift Packs, Mixed Sets)
  • Product stickering(product and advertising information etc.)
  • Retail audit, trade information consolidation for our partners (Distribution data, POSM availability, sales shelves, competitive activity etc.)


Companys strategic planning:

In order to conduct the company’s efficient activity we have the long-term business-planning system. Also we use the system of strategy development and implementation by the OGSM (Objectives, Goals, Strategies, Measures) format. Key performance indicators are defined accordingly to the goals of OGSM plan. Quality management system (ISO 9001-2008) is implemented since 2007. Staff satisfaction investigation program is implemented and tracked on the yearly basis since 2006. In the company we have developed and approved long-term development plan up to 2020.

Organizational development:

We select and i dates by the key competencies, accepted in the company. On a semi-annual basis we evaluate our staff by the system of activity and career development estimation system, rom the middle chain managers to lower staff. Employee compensation management is held using compensation surveys by Ernst&Young, Watson Wyatt and Mercer. The employee satisfaction survey is tracked on a yearly basis. We developed the program of corporate trainings, whichis successfully realized by the group of internal trainers. Semi-annual conferences of branch directors and yearly colleges for sales supervisors are held.

Internal control and audit:

In the company there functions the department of internal control and audit, which:

  • Monitors the control processes over safety and efficient use of resources in every regional representative
  • Develops standards of control procedures
  • Renders the practical help instatement and organization of the account processes.

All the higher mentioned aspects let out company to avoid business risks and minimize financial losses.


 Project management:

Top managers of the company are trained in project management (PMI accreditation), that allows them to achieve success in mastering of new directions, expansion of the coverage territory, increasing the production portfolio, and also in organizational and innovatives.

Information altechnologies:

Our company uses the latest technologies in the sales field – online orders via mobile devices with GPRS and GPS synchronization, which lets to track product captures and delivery.

The ERP system provides full automation of company’s processes and interconnections with clients:
- Address storage system is used (WMS).
- EDI process is implemented within top retailers
- The processes of master data and sales data inter with company partners are automated

In the company there is built uniform informational system, providing the full 100% accessibility of regional representatives at any time. The system is supported by the latest technological frameworks – the HP network equipment.

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