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Новости Apple City
AppleCity News

On July 1, 2015 all of the regional branches of Rainbow Ltd featured an event: sales agents of two teams have started their field work – one working with the Mondelez brands and the other with the brands of Jacobs.

On May 27-29, 2015 the team of APPLECity Distributors managers has taken part in the annual P&G distributor operations forum in Moscow (Russia).

APPLECity Company took an active part in the event "Memory is stronger than time", devoted to the 70th anniversary of Victory in the Great Patriotic War and the World Day of Red Cross and Red Crescent Societies of the Republic of Kazakhstan.

On the week commencing April 19th, the ACD company held an annual assessment of the GDA system (Global Distributor Assessment)

In the company Apple City the competition “Best employee in 2014” has been successfully completed.

Our Partner
Rainbow Ltd.

Rainbow Ltd. – authorized Mondelēz International distributor in Kazakhstan.

Sales channels:

  • Key Accounts – national chain stores
  • Pre-Selling – sales based on pre-orders
  • Van Selling – sales the vans (in remote regions / areas)
  • Mix Selling – sales based on PS and VS systems
  • Rural Selling – specialized sales channel for customers located in the rural areas
  • OSDO - sales stationary warehouses in the open markets
  • Van Depot – mini-branches in the remote areas
  • Cash & Carry - sales central warehouses
  • Sub-Distributors - sales through sub-distributors


Trade (classification of the stores covered):

  • Modern Trade – modern format stores (national chains)
  • Traditional Trade – traditional format stores
  • Small Shops – small stores
  • Wholesalers – wholesale retails outlets
  • HoReCa – hotels, restaurants and cafés

Product portfolio

  • Coffee
  • Chocolate
  • Biscuits and cakes  

Rainbow Ltd. has regional branches in large cities of Kazakhstan.

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