APPLECity LLC- is a progressive international company, leading in the market of products and services, and satisfying the needs of its customers and clients.Key Strategies of the Company

Business Structure of the Company 

Key Competences of the Company

Management of the FMCG Distributions:

Currently, the company has more than 25000 clients on the territory of Kazakhstan. It effectively uses all possible sales channels: Pre-Selling (PS), OSDO, Van Selling (VS), Mix Selling (VS+PS), Rural-Selling, HoReCa, ‘Sub-D’, Freelance, Cash&Carry. Company’s FMCG profile covers non-consumable (Procter&Gamble) and consumable goods (Mondelēz International), with more than 1100 various product names. The organization counts more than 2700 employees. The main task of the staff is pro-active development of effective strategies of covering the market for our partners.

The entire sales team is provided with official vehicles, to increase the mobility of sales representatives and supervisors in the sales department.

Management of the Logistics

The company manages its warehouses in all of the large cities in Kazakhstan and Kyrgyzstan. Currently, distributing logistic centers of A and B+ categories are present in Almaty, Shymkent, Aktobe, and Astana; they provide a complete logistic cycle for imported products (P&G, Mondelēz and JDE). For those purposes, the company uses targeted multilevel storage with the assist of a special program called Warehouse Management System (WMS).

The company counts more than 300 units of vans and trucks for delivering products to outlets. In addition, there are isothermal vans and refrigeration equipment for supporting special transporting conditions.

Forecasting Department

Planning Department

Key Client Service Department

Full cycle of service Provider:

Services the company provides:

Strategic planning of the company

 Long term business planning is used to provide the whole company with efficient operations. The company uses a system of creating and implementing strategies in an OGSM format (Objectives, goals, strategies, measures). Identifying key performance indicators bases on the goals of the OGSM plan. A system of quality management – ISO 9001-2000 was implemented in 2007. Systematic research on clients’ satisfaction is provided on the whole territory since 2006. The company has created and agreed on a long term strategic development plan till 2020.

Organizational Development:

Selection of the candidates is conducted based on key competencies in the company. Rating procedure on working progress and career development is conducted on all middle managers until working class specialties, on a semi-annual basis.  Compensation and benefits system is calculated based on the research of expert data of the following companies: Ernst&Young, Watson Wyatt, and Mercer. Research on staffs satisfaction is conducted annually. A program of corporate training was created, and successfully executed by a team of inner trainers. Conferences for directors of different departments are organized semi-annually, and collages for sales supervisors are provided every year.

Inner control and audit:

The company has a department of inner control and audit which:

Project Management:

Companies leading managers are taught project management (PMI accreditation), which allows them to achieve success in launching new directions, expanding territorial coverage, increasing the product package, and organizing and innovative changes.

Information Technologies

The company strives to automate its processes as much as possible, and use innovative technologies in all possible spheres:

The EPR system of the company provided complete automation of its processes and relationships with clients:

The company has a single information space, granting 100% access to regional departments 100% of the time. The space possesses newest technological platforms – HP network hardware.